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Last updated: 18 October 2026
We publish every genuine review of the products we sell, good or bad. This policy explains who can write a review, how we check reviews, and the only reasons we ever remove one.
adomoo.com is run by Honesty Sales Ltd, a company registered in England and Wales (company number 15075596). Our registered office is PA103 Technology Centre, Wolverhampton Science Park, Glaisher Drive, Wolverhampton WV10 9RU.
This policy covers the product reviews shown on adomoo.com. It does not cover reviews on other websites or the Google Customer Reviews survey (see "Google reviews" below).
Who can write a review
You can review a product if you have an adomoo.com account and are signed in. Each purchase of a product can be reviewed once. If you buy the same product again, you can review the new purchase separately.
Verified purchase. A review shows the "Verified purchase" label only when our system has matched it to a completed order for that exact product, placed by the same customer. We check this automatically against our order records. Nobody can add or remove the label by hand.
Reviews without a matching order. If we cannot match a review to a completed order, it never shows the "Verified purchase" label and a member of our team checks it before it can appear.
How reviews are published and checked
A verified review goes live straight away, whatever its star rating, unless one of our automatic checks flags it. Every other review waits for a person on our team to check it against this policy.
Our automatic checks look for signs that a review may not be genuine:
- text that matches another review already on our site
- an unusual number of reviews from the same connection in one day
- reviews that cannot be linked to a purchase
- automated (bot) submissions, using hidden form fields and, where switched on, a security check (captcha)
A flag only sends a review for a human check. It does not remove the review. The star rating is never part of any check.
We keep a record of every review we receive and every decision we make about it: who decided, when, and the reason. We use these records to investigate suspected fake reviews and to answer questions about our decisions.
Reviews are shown newest first. You can choose to sort them by most helpful or oldest, or filter them by star rating, verified purchases or photos. We never apply a filter you have not chosen.
When we remove or reject a review
We only reject or remove a review for one of the reasons below. Each decision is recorded with its reason.
| Reason | What it means |
|---|---|
| Spam | Advertising, links to other sites, or meaningless text |
| Fake | Evidence that it does not describe a real experience of the product |
| Conflict of interest | Written by our staff, their family, a supplier or a competitor |
| Offensive | Abusive, hateful, threatening or sexually explicit content |
| Personal data | Contains someone's phone number, address, email or other private details |
| Illegal | Breaks the law, for example defamation or infringing someone's rights |
| Not about the product | Only about something else, such as a courier, a price or a different item. We pass delivery and service complaints to our customer service team. |
| Duplicate | The same review posted more than once |
| Your request | The person who wrote the review asks us to remove it |
If only part of a review breaks these rules, we may contact the reviewer and ask them to change it rather than remove it.
What we never do
- We never remove, hide or delay a review because it is negative or has a low star rating.
- We never show only our best reviews, or put positive reviews ahead of others by default.
- We never write, buy or commission fake reviews, or ask anyone to do so.
- We never move reviews from one product to a different product.
- We never edit what a reviewer wrote. If we remove a review, it is removed in full.
- We never offer a reward that depends on the rating or on what the review says.
Incentives, staff and reviews from elsewhere
Incentives. We do not currently offer anything in return for a review. If we ever do, such as a discount code or loyalty points, everyone who leaves a review will get the same reward whatever their rating. Those reviews will show an "Incentivised review" label.
Staff and people connected to us. Our staff, their families, and our suppliers may not review products we sell. If we find such a review, we remove it as a conflict of interest.
Reviews from other websites. If we show reviews that customers originally posted on another website, such as Amazon or eBay, each one names where it came from. These reviews never show the "Verified purchase" label, because we cannot match them to an adomoo.com order.
Google reviews. After you order, Google may invite you to rate your experience through its Customer Reviews survey. Those ratings are collected and published by Google under Google's own policies. They are separate from the reviews on our product pages.
Our replies, reporting a review, and appeals
Our replies. We may reply publicly to a review, for example to apologise or explain how we fixed a problem. Replies are shown under the review and labelled as coming from Adomoo.
Reporting a review. If you think a review breaks this policy, tell us which product and review it is, and why. We will look into it, record what we find, and act if it breaks a rule above.
If we removed your review. You can ask us to look at it again. If we got it wrong, we will put your review back with its original date.
We reply to reports and appeals as soon as we can during our opening hours.
Your data and how to contact us
With your review we publish the name you choose to show, your star rating, your review text and the date. We never publish your email address or account details. To stop the same connection sending large numbers of reviews, we keep a scrambled code made from your internet (IP) address, not the address itself. Our Privacy and Cookies page explains how we handle personal data.
To report a review, appeal a decision or ask us to remove your own review, contact us:
- WhatsApp: +44 7777 679346
- Our Contact page
Our team is available Monday to Friday 9:00 to 17:30 and Saturday 10:00 to 14:00. We are closed on Sundays.
We may update this policy. The date at the top shows when it last changed.