I Can't Believe It's Not Butter! Original 450g PMP (Case of 8 x 450g)

Deliciously smooth and easy to spread straight from the fridge, I Can’t Believe It’s Not Butter delivers the rich buttery taste shoppers know and trust. A long-established brand with over 30 years of heritage in the UK, it is the #1 brand in the buttery value tier*, delivering a strong unit rate of sale of 14. A proven and affordable everyday choice, it performs reliably across spreading, cooking and light baking, driving repeat purchase and dependable everyday basket spend for retailers
*Source: Nielsen Grocery Multiples - L52wks 04.04.26
Buy I Can't Believe It's Not Butter! Original 450g PMP (Case of 8 x 450g) online from Adomoo, in our Butter and Spreads range. Fast UK delivery, with free local delivery on orders over £100 in Wolverhampton (WV postcodes).
Key features
- 100% plant-based
- 39% vegetable fat spread
- 81% less saturated fat than butter
- Well-known, trusted household brand
- Strong rate of sale and repeat purchase
- Smooth, creamy texture
Ingredients
Water
Allergy advice
Allergens are shown in CAPITALS in the ingredients. Always check the pack before use.
Nutrition
| Typical values | Per 100g |
|---|
| Energy | 1443kJ/351kcal |
| Fat | 39g |
| of which saturates | 10g |
| Carbohydrates | 0g |
| of which sugars | 0g |
| Protein | 0g |
| Salt | 1.3g |
| Vitamin A | 800 µg (100% DRI*) |
| Vitamin D | 7.5 µg (150% DRI*) |
| Climate impact (kg CO₂ -eq) | 0.19 |
Storage
Keep chilled, store between 2-8 °C.
Not suitable for freezing.
Best before: see lid.
Pack details
- Pack size: Case of 8 x 450g
- Brand: I Can't Believe It's Not Butter!
- Barcode: 8719200315006